
I was in charge of creating the “marriageable resume”; in English of course.
I thought I did a good job till the time my father in law (henceforth denoted as FIL) happened to review it.
My FIL went ballistic for the resume had a fatal flaw.
Following is the snapshot of the exchanges we had:
FIL (with a loud chuckle): What have you done? This is pathetic.
I (puzzled): What is wrong with it?
FIL: See you have put all statistics correct, except the complexion one.
I: Why? I have put “fair” as her complexion. (FYI, Rashmi, my sister in law, is quite fair for Indian standards)
FIL: You do not understand. Fair means, she is dusky and make up will make her fair.
I: Then do you want me to change it to “very fair”?
FIL (frustrated) : This is not an English grammar class, very fair and fair means the same. You write “gori” in the complexion.
I (flipping out) : “Gori”?
FIL (as if explaining elementary geometry to middle school kids) : Yes write “gori”. Fair, very fair, milky white these things do not convey the fact that she is fair. It is “gori” that would appeal to the imagination of people better.
I (speechless) : ???????
So, Rashmi’s marriage resume said her complexion was “gori”!
“Gori” when translated to English roughly means “Fair Caucasian female”.
Which means, without the façade of make up and beauty products’ induced effects, Rashmi is as fair as a Caucasian female.
Calling her fairness “fair” would be fairly unfair and would not fare well for the welfare of her marriageable prospects.
Alright, so why everyone seeking marriage alliances is looking for gori-s? Why it is a natural logic that “gora-pan” (fairness) is the panacea of all beauty? Isn’t it ironic that the country with one of the richest reserves of circulating black money, black market, black magic still holds everyone sway with its maniac quest of fairness in complexion? This deep, insightful, intelligent blog would uncover why. So sit back and enjoy the ride and for better understanding keep a tube of “Fair and Lovely” handy.
My thesis is very simple. We, the Indians are definitely a racist community as a whole. Therefore, we react to fairness of the skin in a nakedly racist manner. Whether the fascination of the fair skin is something we imbibed in a century of colonial rule or not is immaterial, what is for sure true that we have this fascination deeply etched into our culture. We are indeed racist.
I know we like to believe that Indians are not racist and we have always fought apartheid with passion, stood behind the nations suffering from racial discrimination, voiced our concern with fervor over ill treatments meted out to native settlers in the hands of imperialistic/colonialist iron fisted rules and blah blah…. I agree, when it comes to taking international stands, we have a reasonably respectable track record. But, when it comes to putting matters straight at home, we look the other way.
For generations, we have treated racism as a celebrated exponent of our culture. “Oh no, we just practice casteism, untouchability, communalism, marginalization, alienation….but when did we become racist?” This is what we say in our defense of not being racist. The truth is we are worse, as a society, than the ones adhering to apartheid. After all the color of the skin is on your face and you can distinguish between a fair skinned and a dark skinned. But the mass scale discrimination we show to each other as part our cultural excess baggage makes us the most racial community in the world. And, we have been quick to learn the apartheid as well.

I was married in Patna. The marriage venue was on a road which was called Gardener Road during the British Raj. It was an Indian free zone with markers erected that warned “Dogs and Indians” not allowed. The years of oppressive British rule left India its scars. Most important was the psychological scarring.
India was ruled by foreign forces in the past as well, but no community left an impact as lasting as the British. The Moghuls and Turks conquered by force and ruled by force. It never made the people have this awed image of Moghuls and Turks because they had nothing much to dazzle the natives except for their superior military might. British on the other hand, not only had that military might but captured the imagination because of their superlative administration, economics, advances in science and technology, education, governance and vision. Result was simple. The colonial India did believe that British were a better race. And then, as a by product of this inferior psyche germinated the fascination for the white skin.
So, today how big is this fascination?
According to latest reports the brand “Fair and Lovely” grossed some 500 crores (100 million USD) last year and the total Indian market for fairness products is nearly three times this value, which is a whopping 1500 crores (300 million USD). So, it is fair to assume that fairness is big buck business. So it is indeed a million dollar question!
The corporate India, which sells these “whitening” products have cashed in to this psychosis. In fact it has at times deliberately flamed it to sell more units and made more money.
So, as long as we are ready to accept “gori” brides only and dream of someday landing in the land of the “goras”, poor SRK will appear for Fair and Handsome and we continue to have this unreasonable fascination. If you ask me, it is not going to end soon as I believe that we are truly a racial community.
Let me end this blog with another real life experience.
One day, I got a call from an ex schoolmate of mine. I am not naming him so let’s call him A. Following is the excerpt of our call:
A: Hey Manasij. I am getting married.
I: Congrats A. That’s great news. So, what does the lucky one do?
A: She works in my office. So it is a love marriage.
I: Great. So where is she from?
A: She is a South Indian.
I: Great. I think you ………
A (cuts me in the middle hastily) : lekin wo kali nahi hai. (She is not dark).
I (speechless) : ??????